An interesting post from Adweek recently reported that ‘A Hyper-Targeted Audience Is Not Necessarily the Right Audience’, and that marketers need to focus on “people, not proxies”.
The article goes on to explain that while “targeting is a valuable tool for marketers, its lack of context and accuracy annoys consumers to the point where they’re opting out of ads altogether, […]
In 2016, digital marketing continues to grow, with no signs of slowing down. A number of articles have recently appeared highlighting some of the issues facing inefficient digital marketers. Let’s take an overview of a couple of the most common pitfalls.
OVERSERVING
The Drum notes, “Many operators are dangerously over-claiming what they can deliver, […]
Making sense of the business world isn’t easy. You’ll need business advice and guidance from all avenues to succeed and that’s where Laurence Winmill and his blogs come in!
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