The importance of blogging for business

Whatever the size of your business, blogging is integral to your digital marketing strategy.

In today’s content-driven world, where audiences spend over ten hours a day consuming digital media, you need to provide relevant content for your actual and potential customers.

Blogs are an easy-to-use, extremely effective (CMS content management system) and are one of the best ways for an agent to promote their business, insights, and industry expertise.

One major advantage of blogging as a business tool is that blogs enhance search optimisation. Original, keyword-rich, content and link-sharing will certainly help give you an edge over your competitors on search engine results pages.

In a 2013 article for The Huffington Post, PR manager Loolwa Khazzoom writes:

“Blogging also boosts search engine optimization for your website”, PR manager Loolwa Khazzoom writes, in a 2013 article for The Huffington Post, “as it offers repeat opportunities to utilize keywords on your site. Blog posts, she emphasizes, are frequently found on the first page of Google searches.”

By posting well-written features on topics relevant to your market, you are engaging your audience in a conversation as well as demonstrating your knowledge, your marketing skills and your competence as an industry leader.

Writing for leading business magazine Forbes, SEO expert Jayson DeMers concurs: “A blog is one of the best ways to establish yourself or your brand as an expert in your field, as it gives you a platform for sharing important industry-related information and insights.”

By adopting a ‘human’, conversational tone, blogs can be a powerful means of extending your personal brand and demonstrating transparency to build trust with your customers. As Marketing Essentials note, in ‘The Importance of Blogging’: “Blogging may also help build stronger relationships with existing customers as it creates loyalty between you and the customers.”

Companies of all sizes appreciate the quick and easy set-up and user-friendly functionality of blogs – blogging suites such as WordPress require limited training or technical skill to use and should be easy to update, and easy for a reader to navigate.

Put simply, putting a blog at the centre of your content marketing strategy is a sound idea.