Just done a training session this morning based on selling additional products. It becomes obvious very early on that salesperson “A” has a higher conversion percentage than salesperson “B”.
There are always human factors involved in any sales process, such as empathy and desire but if they both have these qualities in abundance, […]
84% of buying decisions are based on emotion as opposed to logic – true or false? What I do know is that sales is about connecting with customers and to do that you need certain characteristics. Research tells us that empathy and drive are key in the selling process and the top sales people in any organisation have these qualities in abundance. […]
Marketing, PR, branding and advertising are typically used by businesses to convince their target audience to buy their goods or services, or use their organisation.
A recent Inc.com article noted that there is a surprising amount of confusion over these terms, often caused by misunderstanding or misuse of the terms, […]
Do you know what bad customer service is costing your business? This is the question HelpScout’s Gregory Ciotti raised in a recent blog – an interesting article that puts into perspective the cost of poor customer service.
Did you know… […]
86% of consumers quit doing business with a company because of a bad customer experience?
A Sales Initiative post by international sales authority Martin Limbeck recently posed the question, ‘What makes people buy (from you?)’. In this piece, Limbeck begins to answer this question by revisiting the findings of the Allensbach Institute for Public Opinion Research, which established the seven buyers’ motives that provide the impulse to make a purchase, […]
An interesting post from Adweek recently reported that ‘A Hyper-Targeted Audience Is Not Necessarily the Right Audience’, and that marketers need to focus on “people, not proxies”.
The article goes on to explain that while “targeting is a valuable tool for marketers, its lack of context and accuracy annoys consumers to the point where they’re opting out of ads altogether, […]
